Around the Web – April 26, 2012

Mobile Application Strategy: Deciding on mobile app features
What features should your app have?

Top Digital Challenges of Marketers Today
Working past the kinks of going digital and how to know when a new technology is worth it.


Marketing Math: What’s a New Customer Really Worth?

It’s strange, but many small-business people have no idea what a good regular customer is worth to their business. By calculating that figure, you should gain a better idea of what you’re willing to invest or risk to attract a good, regular customer.