Around the Web – February 28, 2012

3 Mission Critical Reasons to Convert Fans and Followers into Email Subscribers
It isn’t difficult to put together a strategy to convert fans and followers into something you actually own — email subscribers. But too many are putting the effort on the backburner in favor of figuring out a new popular social network. Converting fans and followers to email subscribers is just smart.

Inbound Leads Cost 61% Less Than Outbound
HubSpot’s newly released 2012 State of Inbound Marketing Report reveals fascinating data around marketers’ lead generation costs and how various lead sources compare to one another.

5 Simple SEO Mistakes You Are Making and How To Avoid Them
Build it and they will come just does not fly on the web. You have to work to get people there and then make them very comfortable so they will stay.