Around the Web – March 15, 2012

How Backlinks Can Boost Traffic to Your Website

When building a website, business owners often focus so much on keywords and other on-page search engine optimization factors that they overlook the importance of backlinks.

Millennial Media Report Wraps Up the Mobile Marketing Year
It was a good year for mobile marketing, maybe the first where marketers of every size felt comfortable taking a run at it.

A Marketer’s Guide to Accumulating Awesome Online Reviews
The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers’ purchasing decisions.