Communications strategy and execution
Lollapalooza, Bonnaroo and Coachella are all mind-blowing events, but pulling them off is no easy task. It takes a lot of preparation and attention to detail to get a quarter of a million people into a field. We do all the heavy lifting by distilling your business objectives into a solid integrated marketing approach and preparing clear, measurable strategies and tactics to achieve your objectives, and then some.
- Brand identity strategy and development
- Marketing audits
- Marketing and sales planning and meeting facilitation
- Product launches
- Training programs (Marketing & PR)
Remember your first concert t-shirt and how it "spoke" to you? Aesthetics are important and we leverage client identities to create impactful brochures, data sheets, folders, direct marketing, and promotional materials. Our design concepts provide clear communication of content, regardless of complexity.
- Advertising design and placement
- Annual reports
- Case study program development
- Copywriting services
- Direct marketing & demand generation
- Newsletters (internal and external)
- Sales and product literature development
- Technical documentation and editing
- White papers/executive briefings
The success of a true rock 'n' roller used to be based on ticket sales and airplay. Now the "hits" are to websites and Search Engine Optimization is a necessary accompaniment. We translate brand, business, and communication strategies into interesting, interactive marketing initiatives.
- e-Marketing services and results tracking
- Interactive presentations
- Personalized URL (PURL) campaigns (that get double the results of traditional direct marketing and e-marketing!)
- Podcasts and webinars strategy and implementation
- Search Engine Optimization
- Website development (end-to-end services)
Imagine life without the news media – How would you have known that John Lennon had been assassinated or that the Rolling Stones were kicking off a new tour? Same goes for your company. A strategic PR program is necessary to increase awareness of your products and services. Whatever your industry, we have the skills to put your story into a sharp, coherent, and compelling package that makes it easy for the media to understand—and hard for them to resist!
- Crisis communications plans
- Events management and promotion
- Internal and external communications
- Social media release development and implementation
- Media tours/briefings (online or in-person)
Social media marketing
Ever wonder what Janis Joplin's blogsite, tweets or Facebook posts would be if she were alive today? Gone are the days of traditional "unplugged" communications. Today's marketing environment requires you to be highly functional in all things digital, which is not always easy. We facilitate viral communications to audiences who live to text and text to live.
- Social media strategy and implementation (end-to-end)
- Social media monitoring/analytics (tied into sales)
- Social media releases